Slim Pickins Outfitters is the first black owned outdoor retail shop in America. Although I had a big hand in branding out the first rendition of SPO, I was 19 and had absolutely no experience. So nepotism most definitely played a role in me getting that gig (The founder, Jahmicah Dawes married my sister)

In this new look I wanted to focus more on the brand that is SPO and not just make it look like a typical outdoor shop. Bolder more playful type face, consistent branding, and an updated, slightly expanded color pallet.